Acquire Users

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

What’s Working Right Now in Mobile App User Acquisition

New Interactive Ads Webinar about Metaplay and Gamification is Live!

What is Mobile User Acquisition Marketing and How is it Different than D2C?

This user acquisition strategy for non-gaming apps never works

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

How to win with IAP return on ad spend campaigns

How to work with ad networks

User acquisition in gaming and non-gaming: Key differences

App Store Optimization: Custom Product Pages & Custom Store Listings

What is a Good Retention Rate and Why Does it Matter?

Ad Creative Tips and Trends to Level Up Creative Production

UA Growth Hacks: Leveraging AI for Performance Campaigns

The Way to UA: Multi-Campaign Strategy for App Growth

Grow Your Business with Our Resource Center

6 Steps to Boost App Ad Revenue This Holiday Season

Popular Apps That Are Winning the Growth Game

5 Reasons Why You Should Be Testing CTV

Amplify SF 2023: AI Takes Center Stage

Insight, Innovation, & Connection at Amplify Seoul 2023

AppDiscovery’s AI Advancements

Unleashing Global Growth at Amplify Vietnam

Paid User Acquisition: An Overview for Mobile Marketers

How to Boost Growth Through Organic User Acquisition

3 More Mobile Monetization Strategy Success Stories

ARPDAU to UA: 360° of Mobile Business Growth

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Fall in Love with These SparkLabs Creative Predictions for 2023

How to Reduce User Churn and Keep Users Longer

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

User Acquisition Strategy for Small Teams

Best Practices for New User Onboarding

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Why In-App Banners Still Matter

Best Practices for Mobile User Acquisition

Indie Devs: How to Avoid These 4 Common Mistakes

How to Write an Effective App Store Description

AppDiscovery Introduces Total ROAS Campaigns

10 Tips for User Acquisition on a Budget

What is In-App Advertising?

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

Podcast: Jerome Turnbull on Launching Project Makeover

The 5 UA Metrics You Need to Track and Optimize Campaigns

How to Diversify the Media Mix and Improve Ad Performance: App Growth Summit Berlin

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

Video: AppHacks—Why You Need Marketability Testing

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Video: AppHacks—What is LiveOps and Why is it Important?

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

Fastic Reaches Beyond Just Social to Expand Global UA

The Best User Acquisition Practices for Your App

What are LiveOps and Why are They Important?

Why You Need Marketing Automation to Grow Your Apps

How Green Panda Games Perfects Growth Through Automation with AppLovin

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

KPIs That Help Scale Your Mobile Game

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

SupertapX Shares Their Formula for Success in Hyper-Casual

PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

Ask the Dev: How to Determine Your UA Strategy

‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

The Evolution of Hyper-Casual Games

Why Data and Game Design Should Always go Hand in Hand

Wordscapes: Secrets Behind the Most Popular Word Game in the World

Voodoo on How Hyper-casual Development Is Evolving

Connects Creatives: How Creatives Impact Your Bottom Line

Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

Let the Sparks Fly: Meet the SparkLabs Mobile Game Development Team

Take Ad Revenue Attribution to the Next Level With MAX

What is ASO and why should you care?

Ask the Developer: How TapBlaze found success with a quirky pizza simulation game

Report: Chat Engagement Increases Lifetime Value of Players Twentyfold

Ad Tech Deconstructed: What is mobile attribution?

What is a playable ad?

Ask the Developer: How Tapps Games built its portfolio of over 250 games

Top 5 mobile gaming trends from GDC 2018

Ask the Developer: Indie game developer SQ Inc on their secrets for monetization and user acquisition

Ask the Developer: How rewarded video helped Beeworks increase retention rates

What causes user acquisition costs to fluctuate?

Ask the Developer: UA strategies for the Chinese market

Why ignoring your app’s performance issues hurts LTV

ASO: A primer for app marketers

App Cross Promotion: Keep your mobile games close and your competitors closer

Global markets: Going big in India and Brazil

Mobile Game Communities: A secret weapon for retention and engagement

Game devs: What middle class growth and mobile adoption rates around the world mean for you

Storytelling in video ads: 3 steps to engage potential users

Indie Devs: 5 Tips for Getting Some Love for Your Game During the Holidays

Indie Devs: Are You Taking Full Advantage of Cross-Promotion?

Indie Devs: 3 Tips for Calculating LTV

Ways to Stay Engaged With Customers After the Holidays