Acquire Users
Hit your performance goals and improve scalability of campaigns
Exmox finds new UA scale with AppLovin
Nov 1, 20241 MIN
Building a Solid User Acquisition Strategy
Aug 14, 2024
Guide
Underdog efficiently promoted its games and content with AppDiscovery’s mobile and CTV campaigns
Jul 31, 2024Success Stories
How to win with IAP return on ad spend campaigns
Jun 20, 2024
Blog

Blog
Experian unlocked significant scale with AppDiscovery and acquired new customers at optimal costs
May 23, 2024
Success Stories
25 MIN
Success Shorts – Supercent’s Global Game Growth
Mar 12, 2024
1 MIN

Report
Mobile Stars – Taking Risks and Growing Paid UA
Feb 8, 20241 MIN
Grow Your Business with Our Resource Center
Jan 25, 2024
Blog
Mobile Stars – Cool Games, Community, & Cross-Play
Jan 11, 20241 MIN

1 MIN
Headway tapped into a consistent, cost-efficient source of new subscribers with AppDiscovery
Nov 3, 2023Success Stories

1 MIN
6 Steps to Boost App Ad Revenue This Holiday Season
Oct 19, 2023
Blog
Popular Apps That Are Winning the Growth Game
Oct 19, 2023
Blog
AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.
Oct 6, 2023Success Stories
AppLovin Q3 Product Updates! #SHIPPED
Oct 5, 2023
1 MIN
5 Reasons Why You Should Be Testing CTV
Sep 13, 2023
Blog
Amplify SF 2023: AI Takes Center Stage
Sep 7, 2023
Blog
AppDiscovery’s AI Advancements
Aug 7, 2023
Blog

Success Stories
Unleashing Global Growth at Amplify Vietnam
Jun 22, 2023
Blog
Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery
May 23, 2023Success Stories
Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch
Apr 24, 2023
Success Stories

Success Stories
How to Boost Growth Through Organic User Acquisition
Mar 16, 2023
Blog
3 More Mobile Monetization Strategy Success Stories
Mar 10, 2023
Blog
ARPDAU to UA: 360° of Mobile Business Growth
Mar 2, 2023
Blog
How to Reduce User Churn and Keep Users Longer
Feb 2, 2023
Blog
Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization
Jan 30, 20231 MIN
Performance-Driven Mobile Ad Trends 2023
Jan 13, 2023
Report
Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery
Dec 30, 2022
Success Stories
MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS
Nov 14, 2022
Success Stories

Success Stories
User Acquisition Strategy for Small Teams
Oct 4, 2022
Blog

Success Stories
Best Practices for New User Onboarding
Sep 6, 2022
Blog
47 MIN
What is Retention Rate and Why it Matters
Aug 16, 20223 MIN
What is LiveOps and Why Does it Matter for Games?
Aug 16, 2022
3 MIN
Picsart & AppLovin Success Story
Aug 16, 20221 MIN
Why In-App Banners Still Matter
Jul 14, 2022
Blog
Best Practices for Mobile User Acquisition
Jul 12, 2022
Blog
Indie Devs: How to Avoid These 4 Common Mistakes
Jun 23, 2022
Blog
How to Write an Effective App Store Description
Jun 21, 2022
Blog
AppDiscovery Introduces Total ROAS Campaigns
Jun 14, 2022
Blog
10 Tips for User Acquisition on a Budget
May 26, 2022
Blog

Blog

Success Stories
SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%
Mar 23, 2022Success Stories

Success Stories
Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months
Mar 23, 2022
Success Stories
AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store
Mar 23, 2022Success Stories
Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation
Mar 23, 2022Success Stories
Video: AppHacks—Why You Need Marketability Testing
Oct 12, 2021
Blog
The Best User Acquisition Practices for Your App
Jul 8, 2021
Blog
What are LiveOps and Why are They Important?
Jun 24, 2021
Blog
Why You Need Marketing Automation to Grow Your Apps
May 21, 2021
Blog
KPIs That Help Scale Your Mobile Game
Apr 14, 2021
Blog
Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game
Mar 4, 2021
Blog

Blog
PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends
Nov 26, 2020
Blog

Blog
Ask the Dev: How to Determine Your UA Strategy
Aug 26, 2020
Blog
‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data
Aug 5, 2020
Blog
The Evolution of Hyper-Casual Games
Jul 7, 2020
Blog
Voodoo on How Hyper-casual Development Is Evolving
Jun 17, 2020
Blog
What is ASO and why should you care?
Jun 22, 2019
Blog

Blog
Top 5 mobile gaming trends from GDC 2018
Mar 27, 2018
Blog

Blog
What causes user acquisition costs to fluctuate?
Sep 12, 2017
Blog
Why ignoring your app’s performance issues hurts LTV
Aug 15, 2017
Blog
ASO: A primer for app marketers
Jun 21, 2017
Blog
Global markets: Going big in India and Brazil
Jun 9, 2017
Blog
Game devs: What middle class growth and mobile adoption rates around the world mean for you
Apr 7, 2017
Blog
Indie Devs: 3 Tips for Calculating LTV
Oct 28, 2016
Blog