Podcast: Jerome Turnbull on Launching Project Makeover

In this episode of the Mobile User Acquisition Show, Jerome Turnbull, AppLovin’s VP of Growth, breaks down the launch of Project Makeover, a game that topped the charts in just four days of launching with more than 5 million downloads. 

Key takeaways:

• How metrics differ for hyper-casual games vs. match-3 games
• The benefits of fine-tuning during the pre-launch phase 
• The impact of the hyper-competitive Q4 when launching an app
• The benefits of cross promotion within and across other studios
• The player motives that were tested before launching Project Makeover
• The team structure during the launch of Project Makeover

Listen to the full podcast and view a complete transcript here. (17 minutes)