360 Growth

How Mobile Apps Creates Opportunities for Consumer Brands

D2C Strategies: How In-app Ads Bolster Retail Media

Media Revolution: Redefining Growth Through Channel Diversification

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

3 Ways Advertising In Apps Levels The Playing Field For New Businesses  

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

Why It’s Time to Diversify Your Channel Mix with Mobile

D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

What is Mobile User Acquisition Marketing and How is it Different than D2C?

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

How to win with IAP return on ad spend campaigns

App Store Optimization: Custom Product Pages & Custom Store Listings

Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

UA Growth Hacks: Leveraging AI for Performance Campaigns

The Way to UA: Multi-Campaign Strategy for App Growth

#SHIPPED: Product Updates Driving Mobile App Growth

The Way to UA: Customer Acquisition Cost, Simplified

Mobile Marketing: Embracing Trends and Strong Partnerships

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem 

Popular Apps That Are Winning the Growth Game

Mobile Advertising Myths That Are Holding Performance Marketers Back

Ad Creative AI with SparkLabs: Key Insights

5 Reasons Why You Should Be Testing CTV

Amplify Shanghai 2023 and the Future of Mobile Marketing

AppDiscovery’s AI Advancements

Unleashing Global Growth at Amplify Vietnam

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

How to Run Effective Performance Marketing Campaigns

ARPDAU to UA: 360° of Mobile Business Growth

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

How to Accelerate Growth Through A/B Testing

6 Strategic Tips From Belka Games on User Engagement and Retention

Scaling Your App Business Beyond Social Marketing

Best Practices for New User Onboarding

Best Practices for Mobile User Acquisition

AppDiscovery Introduces Total ROAS Campaigns

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

5 Developer Horror Stories and How to Avoid Them

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

8 Ways to Increase User Engagement

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Insider Tips From Lion Studios on Getting Started in Mobile Games

Fastic Reaches Beyond Just Social to Expand Global UA

Mobile App Marketing Insights for 2021 and Beyond

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

The Best User Acquisition Practices for Your App

AppLovin’s Roundup of Success Stories

Why You Need Marketing Automation to Grow Your Apps

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

3 Solid A/B Tests to Boost Your Revenue

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

Common Myths About Mobile Ads Debunked

AppLovin’s Global Awards Roundup 2020

Game-Changing Soft Launch Strategies: The Best Approaches

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

Ask the Dev: How to Determine Your UA Strategy

Game Developers Conference 2020 Takeaways: The Pandemic’s Impact on Gaming, Plus Trends in Asian Markets

‘Park Master’ and Its Rise to Top U.S. Charts: How SparkLabs & MAX Helped

Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

How Kayac Hit #1 with Hyper-Casual Game Park Master

How to Make a Successful Hyper-Casual Game in Today’s Market

Ask the Developer: How a Chinese Florist Turned-Game Developer Made Top Three in an International Contest

Ask the Developer: Kayac on Reaching #1 With Park Master

The Art of Building A Mobile Game

Amplify Berlin: Growing Mobile Apps in an Ever-Changing Industry

This is why collecting is a powerful mechanic for game developers

Ask the Developer: Hypr Games on the potential of hyper-casual games in India and abroad

Future of Mobile Gaming: How AI is changing mobile games and their development (part 4)

Ask the Developer: How Japanese dev MagicAnt propelled 1LINE to number one in the US

Ask the Developer: How PocApp Studios evolved from a university project to a viable business

Future of Mobile Gaming: Where we started and where we’re going (Part 1)

Ask the Developer: How Dumpling Design embraced mobile AR games with Smash Tanks

Amplify Berlin: Best practices for testing, UA, and making creatives (Part 2)

Ask the Developer: Lionbird Games on indie devs going global

Ask the Developer: How Chinese developer Zenjoy propelled Word Connect to the top 3 games in the US

Hyper-Casual: Mobile Gaming’s Newest Genre

Ask the Developer: East Side Games on making counterculture games and licensing an IP

Building a company against the Frightful Five

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Dissecting the hype over hyper-casual games

Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

Cryptocurrency: The pros and cons for mobile app developers

How Cryptocurrency is Changing Financing and Monetization of Mobile Apps

India’s Booming Mobile Market Brings Unique Challenges for Marketers

Ask the Developer: Fluffy Fairy Games on the importance of community

Ask the Developer: SELECT BUTTON on how to take your mobile game global

Ask the Developer: How native ads helped GOODROID increase revenue

ASO: A primer for app marketers

App Cross Promotion: Keep your mobile games close and your competitors closer

Game devs: What middle class growth and mobile adoption rates around the world mean for you

5 lesser-known things an attribution solution must have

Game devs: 5 things to always remember about LTV

6 things you need to measure to get your LTV calculation right

Contextual monetization: What it is and why it matters