360 Growth
Improve monetization and UA to create 360º growth for your apps
D2C Strategies: How In-app Ads Bolster Retail Media
Oct 31, 2024
Blog

Guide
Metaplay and Gamification in Mobile Ads
Sep 27, 2024
24 MIN
Report
How to win with IAP return on ad spend campaigns
Jun 20, 2024
Blog

Guide
AppLovin Q1 2024 Updates! #SHIPPED
Apr 18, 20241 MIN
Mobile Stars – Taking Risks and Growing Paid UA
Feb 8, 20241 MIN
AppLovin Q4 ’23 Updates! #SHIPPED
Jan 18, 20241 MIN
#SHIPPED: Product Updates Driving Mobile App Growth
Jan 18, 2024
Blog
The Way to UA: Customer Acquisition Cost, Simplified
Dec 19, 2023
Blog
Mobile Stars – Variety is the Spice of Success
Dec 13, 20233 MIN
Mobile Stars – Game Studio Pro Rapid Fire
Dec 12, 2023
1 MIN
Mobile Stars – Tips & Advice from Mobile Game Pros
Dec 12, 20231 MIN
Mobile Stars – Making Ads Feel Welcome in Games
Dec 7, 2023
1 MIN
Mobile Stars – Q4 Tips for Driving Success
Nov 1, 20231 MIN
Popular Apps That Are Winning the Growth Game
Oct 19, 2023
Blog
AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.
Oct 6, 2023Success Stories
Ad Creative AI with SparkLabs: Key Insights
Oct 5, 2023
Blog
5 Reasons Why You Should Be Testing CTV
Sep 13, 2023
Blog
AppDiscovery’s AI Advancements
Aug 7, 2023
Blog
Unleashing Global Growth at Amplify Vietnam
Jun 22, 2023
Blog
Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery
May 23, 2023Success Stories

Success Stories
How to Run Effective Performance Marketing Campaigns
Apr 12, 2023
Blog
ARPDAU to UA: 360° of Mobile Business Growth
Mar 2, 2023
Blog
Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization
Jan 30, 20231 MIN
Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery
Dec 30, 2022
Success Stories
How to Accelerate Growth Through A/B Testing
Nov 1, 2022
Blog

Success Stories
Scaling Your App Business Beyond Social Marketing
Sep 22, 2022
Blog

Success Stories
Best Practices for New User Onboarding
Sep 6, 2022
Blog
Picsart & AppLovin Success Story
Aug 16, 20221 MIN
What is Marketability Testing for Ads?
Aug 9, 20225 MIN
Best Practices for Mobile User Acquisition
Jul 12, 2022
Blog
AppDiscovery Introduces Total ROAS Campaigns
Jun 14, 2022
Blog

Success Stories
Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months
Mar 23, 2022
Success Stories
5 Developer Horror Stories and How to Avoid Them
Oct 28, 2021
Blog
8 Ways to Increase User Engagement
Oct 14, 2021
Blog
The Best User Acquisition Practices for Your App
Jul 8, 2021
Blog
AppLovin’s Roundup of Success Stories
May 28, 2021
Blog
Why You Need Marketing Automation to Grow Your Apps
May 21, 2021
Blog
3 Solid A/B Tests to Boost Your Revenue
Mar 31, 2021
Blog
Common Myths About Mobile Ads Debunked
Feb 18, 2021
Blog
AppLovin’s Global Awards Roundup 2020
Dec 23, 2020
Blog
How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up
Sep 15, 2020
Blog
Ask the Dev: How to Determine Your UA Strategy
Aug 26, 2020
Blog

Blog
How Kayac Hit #1 with Hyper-Casual Game Park Master
Jun 11, 2020
Blog

Blog
The Art of Building A Mobile Game
Feb 5, 2020
Blog
Ask the Developer: Hypr Games on the potential of hyper-casual games in India and abroad
May 1, 2019
Blog
Future of Mobile Gaming: How AI is changing mobile games and their development (part 4)
Apr 24, 2019
Blog
Ask the Developer: How PocApp Studios evolved from a university project to a viable business
Nov 1, 2018
Blog
Ask the Developer: How Chinese developer Zenjoy propelled Word Connect to the top 3 games in the US
Aug 22, 2018
Blog
Hyper-Casual: Mobile Gaming’s Newest Genre
Aug 4, 2018
Blog
Building a company against the Frightful Five
Apr 18, 2018
Blog
Dissecting the hype over hyper-casual games
Mar 7, 2018
Blog
ASO: A primer for app marketers
Jun 21, 2017
Blog
Game devs: What middle class growth and mobile adoption rates around the world mean for you
Apr 7, 2017
Blog
Game devs: 5 things to always remember about LTV
Jan 13, 2017
Blog