Leading food delivery app, Yemeksepeti, finds profitable scale with AppDiscovery
By running AppDiscovery CPE campaigns optimized toward their targeted custom event, first-time orders (FTO), Yemeksepeti increased unique FTOs by 54% while reducing CPE by 37% on iOS.1
Category
Shopping
Marketing Objective
User Acquisition
Delivery Hero
Yemeksepeti
Background
Yemeksepeti, a subsidiary of Delivery Hero, serves more than 30 million users in 81 cities with 60 thousand business partner restaurants, thousands of business partner local stores through Yemeksepeti Mahalle, and hundreds of Yemeksepeti Market stores.
Location
Turkey
Company Size
+10,000
Founded
2001
Delivery Hero
Yemeksepeti
The Challenge
Profitably acquiring first time users in a crowded market
As the established market leader with consistent organic growth, acquiring new high value users through paid channels posed a significant challenge for the Yemeksepeti team. They needed a solution to help maintain that top spot and incrementally scale their business, all while combating seasonal fluctuations and an increasingly competitive environment.
The Solution
AppDiscovery’s advanced automation campaigns optimized acquisition for first-time buyers
Leveraging CPE (Cost-Per-Event) campaigns — combined with guidance from AppLovin’s app growth experts — Yemeksepeti was able to optimize user acquisition for their most valuable down-funnel event, first time orders. This enabled them to target and acquire paying, new users at a profitable price point, while controlling scale and spend.
The Results
Stable and profitable scale while improving campaign performance on iOS
After seeing strong initial performance, Yemeksepeti’s ongoing campaigns continue to optimize and increase efficiency as AppLovin’s machine learning technology gathers more data, prices bids, and finds valuable new users more effectively. While increasing unique first time orders by 54%, they were able to significantly improve campaign performance by reducing CPE while maintaining stable spend. 1
In Summary
Advanced automation campaigns
AppDiscovery’s flexible and efficient CPE campaigns enabled Yemeksepeti to optimize for unique users ordering on the platform for their first time, not just installs.
Powerful reach
With direct access to one of the world’s largest in-app ad networks, Yemeksepeti is able to reach a high volume of new users and maintain their status as the #1 Free iOS App in Turkey.
With direct access to one of the world’s largest in-app ad networks, Yemeksepeti is able to reach a high volume of new users and maintain their status as the #1 Free iOS App in Turkey.
As a result of our collaboration with Applovin's growth experts, we were able to scale our business by optimizing the campaigns correctly and reach users who placed their first orders.
Ecem Gönlüşen
Digital Marketing Specialist
1Adjust: December, 2021 to August, 2022
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