Monetization

#SHIPPED 2024: Product Updates Driving Mobile App Growth

What is Hybrid Monetization?

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

How to win with IAP return on ad spend campaigns

MAX Bidding: What the shift to in-app bidding means for monetization

The Future of Bidding is Now

Grow Your Business with Our Resource Center

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem 

6 Steps to Boost App Ad Revenue This Holiday Season

Insight, Innovation, & Connection at Amplify Seoul 2023

Improve the Technical Health of Your App This Summer

How Can Mobile Ads Compliment IAPs? An Expert Q&A

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

MAX Pro-Tips: Increase Revenue From Your Apps

Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

3 More Mobile Monetization Strategy Success Stories

ARPDAU to UA: 360° of Mobile Business Growth

Best Practices to Combat Seasonal CPM Drop

MAX Power Forward 3: Improving Business Operations

Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

MAX Power Forward 2: Ensuring Positive User Experiences

MAX Pro Tips 4: A/B Testing

MAX Power Forward: Driving Incremental Revenue

MAX Pro Tips 3: Bulk Editing Tools

Reach In-App Consumers with the Power of Contextual Advertising

MAX Pro Tips: Auto CPM

MAX Pro Tips 1: Brand Safety

Gain Greater Control Over Ad Visibility with MAX Ad Review

Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

The Best Software Features for App Monetization

MAX User Journey: Innovation in Stopping Bad Ads

MAX Academy Part 2: A/B Testing & Brand Safety

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

MAX Academy Part 1: Ad Units, Networks, & Waterfalls

Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

Getting Started with Hybrid Monetization

App Monetization 101: How to Build a Sustainable Revenue Stream

App Developers – This is Your Secret Weapon for Massive Growth

10 Tips for User Acquisition on a Budget

How to Build Superior User Experience with MAX’s Ad Review

What is In-App Advertising?

MAX Features Update — March 2022

MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

How Developers are Benefiting from the Integrated MAX Platform

Quick Tips to Help You Maximize Your MAX Experience

MAX+MoPub Feature Integration Update — February Launches

Developers Moving to MAX: Growth Tools You Need to Know About

AppLovin’s Acquisition of MoPub Has Officially Closed

More MoPub Features Integrated into MAX via Major SDK 11.0 Release

Developers Moving to MAX: New Analytics Features You Need to Know About

New MAX Brand Safety Features to Protect Your Brand

Migrating to MAX: New Developer Tools Just Released

MAX + MoPub: New Demand Features You Need to Know About

Top Developers Are Moving to MAX: This Features Checklist Explains Why

MoPub Transition: Many New MAX Features Launch, More to Come

AppLovin’s David White Talks Game Marketing, Advertising, and Monetization at Hyper Games Conference #3

Why Mediation is Critical to the Growth of the Global App Economy

Video: AppHacks—Why You Need Marketability Testing

Video: AppHacks—What is LiveOps and Why is it Important?

A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

MAX Adds 3 New Bidders to Increase Global Demand

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

What is eCPM for Mobile Ads?

Why You Need Marketing Automation to Grow Your Apps

Debunking iOS 14.5 Myths for Advertisers and Developers

Launch Your Apps Faster with MAX’s Automated Testing Suite

How Green Panda Games Perfects Growth Through Automation with AppLovin

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

What is ARPDAU?

3 Solid A/B Tests to Boost Your Revenue

Are You Prepared for Apple’s iOS 14.5 Updates?

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

What are Rewarded Video Ads?

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

What are Monthly Active Users or MAU?

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

Ask the Dev: The Secret Sauce for CookApps’ 800% Boost in Revenue Across Their Games

PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

Azur’s Partnership With SparkLabs Saved Them Time and Drove Higher Profits

PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

PGC Recap: Hybrid Approach Improves ARPDAU for Studios & ‘If You Want to Earn More Money with Less Work, Definitely Consider MAX!’

Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX

‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data

How MondayOFF’s Be a pong Reached the Top of the App Store Charts

The Evolution of Hyper-Casual Games

Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

Event Roundup: What’s the Latest in In-App Bidding?

Wordscapes: Secrets Behind the Most Popular Word Game in the World

Voodoo on How Hyper-casual Development Is Evolving

Ask The Developer Live: PeopleFun’s Journey with In-app Bidding

Hybrid Monetization Best Practices From Leading Industry Experts

Suji Games Self-Publishes Hypermarket 3D and Dominates the Charts

Ask the Developer: “Speed is the key to winning”– ITI

MAXing out ARPDAU: Customer Success Stories

Bringing Your Data Analysis Together with Cohort Reporting in MAX

Automate Your Monetization With MAX’s New Ad Unit Management API

N3TWORK boosts Ad Revenue ARPDAU by over 75% with MAX

MAX Moves Into In-App Bidding Open Beta on Facebook Audience Network

Take Ad Revenue Attribution to the Next Level With MAX

MAXed Out Customer Success Stories

Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

Why mobile banner ads persist in a video and playable world

MAX In-App Bidding is the Future of Mobile Monetization

Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

Future of Mobile Gaming: The future of mobile monetization (part 5)

How Metagaming is Changing Casual Game Monetization

Ask the Developer: How TapBlaze found success with a quirky pizza simulation game

Report: Chat Engagement Increases Lifetime Value of Players Twentyfold

AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

Ask the Developer: How Tapps Games built its portfolio of over 250 games

Ask the Developer: GMO Media on boosting revenue 30% with native video ads

Ad Tech Deconstructed: How are CPM and eCPM different?

Ad Tech Deconstructed: What is an ad exchange?

Ask the Developer: Indie game developer SQ Inc on their secrets for monetization and user acquisition

Ad Tech Deconstructed: What is RTB, or real-time bidding?

Ad Tech Deconstructed: What is a SSP, or supply-side platform?

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

Ask the Developer: How rewarded video helped Beeworks increase retention rates

What causes user acquisition costs to fluctuate?

Ask the Developer: How native ads helped GOODROID increase revenue

Global Markets: How apps like WeChat own the monetization conversation in APAC

Global markets: Going big in India and Brazil

eSports: A primer for monetizing (Part 1)

App monetization: 3 basic concepts every publisher should understand

Game devs: 5 things to always remember about LTV

Four Tips for Making Rewarded Video Pay

ABA – The Best Advice For Indie Devs

Contextual monetization: What it is and why it matters