Launching a Mobile Game? Analyzing Marketability and Engagement with Lion Studios

There are a lot of moving parts when it comes to launching your games. In our Ask the Dev series, we addressed challenges around testing marketability and engagement. Michael Hoyos, CEO of SRG Studios and Matt Murphy, Director of Publishing Management at Lion Studios provide clarity around what marketability means and why it matters. They also discuss how to know when your game is ready to launch. Check it out!