How Hyper-Casual Games Made Everyone a Gamer

In this installment of Ask the Dev Live, we speak with Voodoo's Senior Publishing Manager, Alex Shea, about how hyper-casual games made everyone a gamer. The introduction of hyper-casual gaming to the market redefined the demographics of being a “gamer” in the traditional sense. And because of this shift in demographics, the way we acquire and retain users has drastically changed. What does this mean for us in mobile gaming today? And what sort of changes can we anticipate in the future?