User Acquisition
ONEMT partnered with AppLovin and used AppDiscovery’s unique campaigns to achieve some king-worthy results for King’s Choice iOS.
Founded in 2015, ONEMT is dedicated to bringing the best in online entertainment to gamers around the world, with games available in 18 languages that consistently top the charts on both iOS and Android. They have also received Most Popular Games and Best Game of the year awards on the App Store and Google Play Store respectively, with Revenge of Sultans being their most notable success.
A key challenge faced by ONEMT was expanding into international markets and acquiring high-quality, paying players (or should we say subjects?) for their RPG King’s Choice. ONEMT had launched King’s Choice in 2021 into a highly competitive and now more highly regulated market, so they needed a partner to help them obtain high-quality international users with positive ROAS.
After partnering with AppLovin, ONEMT used AppLovin’s advanced solutions to grow ROAS — and after Applovin’s CPI campaign, ONEMT saw huge potential in targeting high-quality payers. They then followed up with CPP and IAP ROAS campaigns that allowed them to scale and optimize based on unique purchasers.
Applovin not only enabled ONEMT to reach their US iOS ROAS goals, AppLovin became their top (#1) acquisition channel for King’s Choice iOS. In addition, ONEMT was able to:
“AppLovin’s CPP and ROAS-optimized campaigns enabled us to accurately target high-quality paying users.This made the most effective use of our UA budget, making King’s Choice grow surprisingly faster than expected. We are very happy to partner with AppLovin.”
—Tyler Zhuang, ONEMT User acquisition Manager
