Today we announced a new integration with The Trade Desk, bringing agencies and advertisers access to AppLovin Exchange (ALX) and adding ALX as a supply source to The Trade Desk’s platform. With this partnership, AppLovin becomes the first mobile in-app exchange to help enable Unified ID 2.0 signals for participating mobile publishers.
We’re thrilled about what this partnership means for us and The Trade Desk’s buyers – including direct access to the largest mediation player in the mobile ecosystem. This has never been more critical for agencies and advertisers, with consumers spending more time than ever on mobile apps and global mobile ad spend set to hit $350 billion this year.
What AppLovin’s integration with The Trade Desk means for you
- Direct access –– The Trade Desk’s access to ALX gives agencies and advertisers a cost and scale advantage through direct access to the world’s top mobile app developers.
- Unmatched scale –– Advertisers and agencies can seamlessly unlock access to more than 1.8 billion devices across 140,000 mobile apps by adding ALX to campaigns within The Trade Desk, all integrated with AppLovin’s unified meditation platform to optimize reach in premium mobile environments.
- Commitment to a clean and transparent exchange — AppLovin has invested in both product and partnership support to enable IAB-certified measurement for OM SDK, verification with MRC-accredited partner HUMAN Security, Inc., and full transparency with 100% coverage against app.ads-txt and sellers.json across our supply.
At AppLovin, we’ve been squarely focused over the past few months on working with these key partners and releasing new features to help achieve our goal of operating the most robust in-app advertising platform in the market. Now, we’re excited to continue working to bring our integration with The Trade Desk to agencies and advertisers looking to scale and reach their audiences on mobile.
For more on today’s news, find the full announcement here.
